Grassroots Carbon Public Benefit LLC offers nature-based soil carbon storage solutions based on regenerative agriculture. Nature based solutions addresses climate change, biodiversity loss, and food security. Regenerative agriculture on grasslands promotes the use of natural and holistic ranching practices that focus on soil health, biodiversity, and animal welfare. This can result in healthier and more nutrient-dense food. By improving soil health on grasslands, regenerative agriculture can enable a diverse range of ecosystem services such as carbon sequestration, nutrient cycling, and habitat for wildlife. Grasslands are highly efficient at capturing and storing carbon, making them a valuable tool in the fight against climate change.

Soil carbon credits are a way to incentivize the adoption of regenerative agriculture practices that promote soil health and carbon sequestration. Grassroots Carbon brings together thousands of ranchers and hundreds of carbon credit buyers, such as Nestle and Shopify, who are seeking to acquire high quality, measured and independently certified soil carbon credits. Across Americas hundreds of millions of acres of grassland, Grassroots Carbon has paid over $2 million to ranchers to date to restore soil health and to accelerate the Regenerative Agriculture movement.We are a team of soil scientists, ranchers, software engineers, entrepreneurs and more from a diverse array of industries, and backgrounds, including Amazon, Shell, Expedia, and Stanford University.

We are seeking a highly motivated Product Marketing executive to help the community of PastureMap customers. PastureMap is a grazing management application used by thousands of ranchers who practice regenerative agriculture. The successful candidate will be responsible for managing all aspects of the product, including customer support, providing domain expertise on grazing and PastureMap, presenting PastureMap at events, working with development team on new features and owning the strategy on how we communicate with ranchers who use PastureMap.

Requirements

Key Responsibilities:

• Own, develop and implement content and communications on PastureMap for website, blog, support and social media sites
• Support the PastureMap ranching community with timely support and communications.
• Craft and develop compelling audience-specific messages and tools (product videos, customer success stories, presentations, how to guide etc.)
• Work with the product team to deliver new capabilities and to ensure customers have an excellent customer experience.
• Provide reports on customer usage, problems and plans to retain and grow the community of PastureMap users.
• Monitor the Regenerative Agriculture movement, and follow the product choices ranchers have to help them daily, informing the product roadmap for PastureMap and for ranchers.

Basic Qualifications:

• Bachelors degree in Marketing or related fields.
• 2+ years of relevant work experience in marketing content and communications
• Demonstrated track record in developing and implementing marketing content.
• Exceptional oral and written communication skills
• Excellent customer focus, keen eyes for details and commitment to the highest quality standards.
• Deep understanding of and passion for regenerative agriculture
• Experience in providing customer support, dealing with tickets in a timely manner and also providing detailed how-to articles and videos.
• Experience in organizing online events.
• Strong analytical and problem-solving skills.

Preferred Qualifications

• Come from a regenerative ranching background and/or family ranch.
• Participated in programs like Understanding Ag and Ranching for Profit
• User of PastureMap or similar products.
• Knowledge of software development processes and tools (Jira, etc)
• Understanding of Carbon Credit market and impact of improving Soil health

Benefits

• Health, dental, and vision insurance plans, including a flexible spending account option.
• Open Paid Time Off Policy (subject to management approval).
• 9 paid holidays per year as listed in our Company Handbook.
• Participation in our 401(k) savings plan.
• Company-paid Life and AD&D coverage (with the option to purchase additional coverage).
• Company-paid Short-Term Long-Term Disability coverage.
• Educational materials and expenses (subject to management approval).

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background leads to a better environment for our employees and a better experience for our users and our customers. We are an equal-opportunity employer and do not discriminate against protected characteristics. All candidates will be given the same consideration.

*No visa sponsorship is available for this position*

About Soilworks

Soilworks Natural Capital is on a mission to power the Regenerative Agriculture Revolution. We are a private equity fund that invests in, incubates, and acquires companies to help accelerate the Regenerative Agriculture movement. Our principles include better and healthier food, restoring plant and animal diversity, regenerating soil to store water and carbon, and creating more profitable family farms.

Soilworks was launched by the co-founders of Scaleworks, a technology venture equity fund based in San Antonio, TX. Their passion for the regenerative movement developed while building software companies using common-sense business principles. Soilworks is our effort to bring common-sense disruption to the food system the most important market in the world.