Director, PR & Integrated Communications

Starts With Us, The Lubetzky Family Foundation

(Full-Time, Remote)

Who we are:

Starts With Us (SWU) is a growing movement to empower Americans with the skills to overcome extreme cultural and political division and achieve lasting common-ground solutions to divisive issues. We take a forward-thinking approach, combining investments in storytelling and technology with offline movement-building to foster introspection, independent thinking, effective communication, and constructive cooperation across lines of difference at scale. Since launching in December 2021, the SWU community, which represents the 87% of Americans exhausted by political division, has grown to more than 1.5 million followers. Now were growing the team that will help take the movement to the next level. If youre interested in joining a group of passionate, interdisciplinary doers, partner with influential cross-industry leaders, and forge an innovative path to social change, we want to hear from you. SWU is incubated by The Lubetzky Family Foundation (LFF). Created by KIND Snacks Founder Daniel Lubetzky. LFF is a 501(c)(3) nonprofit organization dedicated to finding solutions to societys greatest challenges. Learn more at www.startswith.us(link removed)

What youll do:

As the Director, PR & Integrated Communications, you will be responsible for building mainstream awareness of SWU, leading high-impact campaigns and opportunistic newsjacking, landing highly visible earned media placements, and mobilizing millions of people to join the movement. Were looking for someone who is plugged into the 24/7 news cycle and cultural trends - from pop to politics - and has a track record of creatively and assertively growing brand relevance. The Director should have a sixth sense for identifying ownable, untold stories and generating earned media opportunities. Reporting directly to the CEO and regularly collaborating cross-functionally, you will also lead the development and execution of communications strategy, messaging and material development, and monitoring and reporting.

To find success in this role, you will:

• Develop and execute bold marketing and communications strategies, including 360 integrated campaigns to grow awareness of SWU
• Collaborate with growth, social/digital, movement, partnerships, and creative teams to develop, pitch, and execute campaigns that drive the news cycle, insert SWU into the zeitgeist, and, in success, become long-term movement programs
• Lead all earned media activities, including overseeing a news bureau and developing relationships with relevant reporters and influencers
• Refine Starts With Us brand positioning and narrative, including key messages and talking points, and regularly update external materials for different audiences
• Partner with Daniel Lubetzkys communications team to ensure alignment across all messaging and media occasions
• Manage integrated projects and team, including a Communications Manager, agencies, freelancers, and vendors as needed to achieve communications goals
• Oversee media monitoring to inform pitch efforts and ensure cross-functional team understands how SWU and related issues are showing up in the media
• Own all communications reporting and make recommendations on how to optimize PR efforts and increase impact as SWU scales

Requirements

You are:

• Passionate about the mission and goals of Starts With Us
• Creative with the ability to proactively generate ideas both independently and collaboratively
• Willing to take calculated risks and stir the pot in a way that positively positions a brand within the news cycle
• Comfortable operating in ambiguity, wading into new areas, and learning as you go
• Entrepreneurial, resourceful, and relentlessly solutions-oriented
• Accountable for your results and how those are achieved
• Detail oriented with strong organizational skills
• Able to manage multiple priorities and shift priorities based on needs
• Comfortable in a remote work environment but willing to travel ~5 times a year for team gatherings, campaign activations, and media meetings
• Someone who operates with kindness, transparency, integrity, and grit

You have:

• 8+ years of experience working on a political campaign, in movement building or social impact, or another adjacent fast-paced communications role
• Cultural insight and an understanding of the forces driving division in America today
• An understanding of how issues appear in the news and how to communicate about such issues with sensitivity and without bias to a wide swath of Americans
• Experience devising responsive campaigns to capitalize on timely news and events
• Experience managing complex projects across an integrated team
• Experience with reputation management and crisis communications and an understanding of the risks associated with political-adjacent communications campaigns
• An understanding of the ever-evolving media landscape, including new outlets, distribution channels, and content formats
• Strong written and oral communications skills
• Impeccable copywriting skills, capable of writing razor sharp, attention-grabbing headlines as well as nuanced long-form pieces
• Experience building a brand that people love and evangelize
• Familiarity with Muckrack, Cision, and other PR database tools

Benefits

Compensation and Benefits:

• Competitive Compensation ($130,000-$150,000)
• Flexible Paid Time Off and remote work policy
• Excellent health, dental & vision insurance, with options to fit you & your familys needs
• A charitable gift matching program
• A dynamic, ambitious, fun and kind work environment
• The opportunity and responsibility to work on initiatives having an impact

EEO

At Lubetzky Family Foundation we are committed to an inclusive workplace where diversity in all its forms is championed. Lubetzky Family Foundation is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.